Grocery Delivery Series: Instacart

Saturday is our month-a-versary of selling our car, and I think we are really getting into the groove. There have been no tears, we've gotten a lot of quick rides from friends, our walking muscles are getting really strong, everything is going well. This week our grocery delivery option was Instacart and it was really cool.  

When we started this project, we told you we were going to show you a bunch a different options. The first week was Door to Door Organics, which had a specific vegetable box, for a specific day delivery, with optional add-ons. Week two, was Newleaf Natural Grocery, which only delivers produce, but it was a great variety for a great price. With Instacart, you have complete control over what you get AND what day you get it. In fact, depending on when you order, you can specify an approximate delivery time. That, my friends, is a lot of control.

 

In our zip code, Instacart will deliver to us from Whole Foods, Costco, Mariano's, Jewel, or Food4 Less. We chose Whole Foods because we are most familiar with their offerings, but in the future, it might be interesting to see how Instacart works for a different location, like Costco. (It seems like you don't need a Costco membership to order from them, so that's an interesting loophole.) When you select the store, you are presented with a list of items that available at the store. The Instacart inventory does not match the entire Whole Foods inventory, because it would be inefficient to inventory the entire store every day. However, if an item is not available on Instacart's list, you can request it, (add a picture and/or description) and if a bunch of people keep requesting the same thing, they will add the item to their list.

 

For example, we used Instacart once in February because there was a blizzard and we needed to go shopping. We wanted a rotisserie chicken, but it was not listed on their site. The shopper was able to find it, and delivered it to us just fine. This time, when I went to add it as a special item, it was already available. So, enough people have been requesting rotisserie chickens through Instacart that they decided to add it to their site as a regular offering. The system is working, people.

 

The other nice thing about Instacart is that you are not required to buy a specific box or bag. We were able to be more specific about what we wanted and we could plan better. We did not need to return to another store for vegetables later in the week, like we did the two previous weeks. If you eat fewer vegetables than we do, you would not need to order as many from Instacart. Hell, you could just order ten bags of tortilla chips if you wanted. And a rotisserie chicken. Whatever you are into.

 

In terms of cost, Instacart is pretty comparable to the the cost of the vegetables from Newleaf, but it is prorated for convenience: quicker delivery has a slightly more expensive delivery cost, but all delivery is same day. Although, if you just want to try it out, we will have a coupon code for $10 off at the end of the post. Their pricing is independent of the store you are buying from, I'm not exactly sure why. It could be because they keep their pricing consistent regionally and do not change pricing based on zip code or sales in stores. However, if you look at the prices listed below, most of the prices are the same as if we had just bought those items from the Whole Foods.

 

Here is what we bought, all items are organic:

  • 1 lb 50/50 greens mix - $5.99
  • 5 lb bag of carrots - $4.99
  • 5 lb bag of yukon gold potatoes $5.99
  • 2 red bartlett pears - $1.58
  • 1 head cauliflower - $3.99
  • 1 orange bell pepper - $1.20
  • 2 celery crowns - $4.41
  • 3 garnet yams - $4.53
  • 1 head cabbage - $1.96
  • 1 yellow onion - $0.55
  • 1 red bell pepper - $1.20
  • 1 bag frozen chopped spinach - $1.99
  • 1 rotisserie chicken - $14.00
  • 2 Kalona cottage cheese - $9.38

Instacart Veggies

That brings us out to $61.76 total, but if you take out the chicken and the cheese, it's only $38.38. That's only three dollars more than what we spent at Newleaf, and it really did last us a week. We had a credit on our account from a mistake our shopper made the first time we used Instacart (remember, it was the crazy blizzard in February, I'm not mad about it), so our delivery was free. Typically, your delivery will cost you anywhere between $4 and $10, it just depends on how quickly you want your groceries and how much you are ordering.

 

So, while Instacart might seem completely luxurious, over-the-top, and something that only fancy people do, if you don't have a car, you want to get a lot of food for a party, or stock up on bulk food from Costco, the delivery fees are minimal in comparison to the payoff. Instacart doesn't waste resources either. If they have a lot of orders going from one location to a certain neighborhood, they will batch orders under one shopper. It saves gas to have one person to be driving for several households than for them all to be driving. It may not seem sustainable at face value, but it actually may be more sustainable than us all going shopping by ourselves.

 

How about you? Have you tried Instacart? Do you want to? This link will give you $10 off your first order. That's at least free delivery and maybe a free five pound bag of carrots, if you looking for a lot of carrots like us. If you are interested in reading our other grocery delivery reviews, you can read about Door to Door Organics here and learn about Newleaf Natural Grocery's Produce Box here.

 

 As always, feel free to drop us a line if you have any questions or comments. We'd love to hear if you think this series is helpful or if you have suggestions for future blog posts. Thanks for reading!